traditional trade was presenting pepsico with strategic challenges in multiple european markets. visiting mom-and-pop stores provided opportunities to advise owners how to leverage pepsico's product portfolio, enabling them to better compete against others and ensuring that they remained engaged customers, yet serving them proved costly.

i conducted user research for ordering and rewards. i analyzed markets' go-to-market strategies and modeled a rewards program. collaborating with data science, design, marketing and sales, i designed global ordering and rewards features with local customizations and tested usability.

pepsico launched pepsiconnect in six european markets, converting 72% of clients as users and increasing retention by 57%, beverage sales by 13% and snack sales by 19%. since then, they launched the app in markets beyond europe, such as mexico.

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